There are some universal steps that ad agencies and creative directors take to create an ad campaign. I thought it would be fun to illustrate some of those universal steps… this is an info-graphic illustration that I sat down to do and I found some interesting things that I didn’t even realize percolating to the forefront of my consciousness (see the management portion of the infographic).
Creating an Ad Campaign - An Info-graphic
The tricky part about any info-graphic illustration is uniquely interpreting the data in a visual way that imparts a new understanding of the process or concept. A picture is most definitely worth a thousand words.
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